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Who visits InjuryLawyerDatabase and what do they want to know?

By Byron Warnken, on June 25, 2013

InjuryLawyerDatabase.com expects to generate much of its web traffic from Internet search engines.  There is early evidence the expectation will be met.  In the last three months, InjuryLawyerDatabase.com has seen 1,481 different search terms bring visitors to the site.  Some search terms have brought hundreds of visitors, many only one.

Broadly, the searches fall into five different categories:

  • Our own branded keywords
  • Specific Defendants
  • Specific Lawyers
  • Best/Top Lawyer Searches
  • Research terms (the law or the injury)

Our own branded words consist of not just InjuryLawyerDatabase and a number of variations thereof, but also The Comp Pinkbook, our book containing Maryland workers’ compensation statistics.

Specific defendants include hospitals, other medical groups, insurance companies, Maryland and out-of-state corporations.  These searches are often “<Defendant Name> lawsuit or lawsuits.”  Sometimes the searches contain “lawsuits against…”  We added lawyers who most commonly sued particular defendants just before launch.  We made a good decision.

Specific lawyers includes both individual lawyer names, as well as the names of law firms.  Often, a lawyer will market the name of their firm, but not market their own name particularly heavily.  Our pages often appear at or near the top of search results for the lawyer’s specific name.  Moreover, search traffic certainly suggests we were correct in our assumption – when a potential client is researching an individual lawyer, the potential client would rather have objective information than subjective and self-serving information.  Sometimes accompanying specific lawyer searches is “cases”, “court cases”, “settlement amounts”, or a host of other terms indicating a desire for objective information.

“Best lawyers” and “top lawyers” searches are a common search for us in our early going.  Sometimes these terms are accompanied by a specific practice area, sometimes by a specific geography, and sometimes both.  For example, the search “best malpractice lawyers in Maryland,” was performed by two visitors to the site.  The average for the two visitors was 28 pages viewed.  Clearly these are two people doing extensive research on whom to hire.

Examples of research-based terms include birth injury terms, accident terms, and other specific legal research terms.

239 search terms contained the word lawsuit or lawsuits.  34 searches contained stats or statistical based terms.  52 searches involved the word case.  294 contained the word lawyer or attorney.

We experienced a spike in traffic for a few days related to press we received.  We were featured in multiple publications during the month.  On the whole, traffic tripled during a brief period.  Much of the traffic is not included in the above figures however.  The above figures only represent organic search traffic.

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