The Maryland Litigation Blog

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Attorney Listings

By Byron Warnken, on May 30, 2013

A question lawyers have for us:

  • What should I include in my listing?

It’s important to recognize that while statistics – real, provable data – is what has drawn visitors to this site and to your listing, stats are only a part of the equation.  The relationship you will form with your client begins with dialogue.  It is vital potential clients hear from you.  Your message, in your voice, will help them pick up the phone to call you directly.

I don’t need to tell you how to sell yourself to potential clients.  You have probably been doing it for years.  But it’s important to remember to discuss specific points in your listing.

  • How long have you been in practice?
  • Were you always a member of the plaintiffs’ bar?  If not, what did you do before?
  • Did you work under any other prominent attorneys?  What did you learn in this time?
  • Do you practice in Federal Court?  What kind of case volume?
  • Do you practice in District Court?  What kind of case volume?
  • Do you handle cases in other states?
  • What is your favorite practice area?
  • What are some representative cases?
  • What is your single biggest case?
  • What recognitions have you received?
  • What do you like most about representing the injured?
  • Who are you as a person?
  • What else do you want clients to know?

You can certainly talk about where you went to school or any publications you have.  It’s up for debate how much weight this will carry with potential clients.  Associations, speaking engagements, and other industry related topics might be valuable.  Media appearances convey expertise.

Your written message can come from your marketing materials, but it’s best for you to hand write your message while looking at your statistics page.  Try to put yourself in the mind of a potential client.  What else do they need to know about you?


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